Want vs Need - the problem that hinders walking stick uptake and is a significant flaw in the modus operandi of this business.
Unless... instead of attempting to sell walking sticks to the people that need one, I instead look towards those that want a present for someone who needs one.
It's a bit like those boat owners who regard life jackets as low priority when balanced against the essential purchases of fishing tackle and dive gear. Yet if someone were to buy them life jackets as gifts, chances are they would be worn quite happily.
So that is what walking sticks are; The life jackets of the lounge.
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